Our team at Skive would like to wish everyone a very HAPPY NEW YEAR and all the best for 2012!
Having had the opportunity to interact personally with some of our customers at our recent pop-up store, it has become significantly apparent that the love for great design is the chief common denominator that closely bond us with our customers.
Our customers have a great appreciation for beautifully designed products with intricate details; therefore Skive is consistently searching, exploring and improving our product designs to satisfy this need. We understand that well-designed products have personality; it helps our customers identify a real person behind what they buy and creates a memorable emotional connection with us.
We believe that design is the most powerful expression of a brand and that, ultimately bringing powerful ideas to life through design is the best way to create a lasting link between us and our customers. Helping them put some aspect of their lives into a slower motion in a faster moving world. Great design should be noted and celebrated.
So, here at Skive HQ, we have decided to dedicate a column on our blog to commemorate the greatest designers ever lived. We are going to be bringing you a series of great designs and the masterminds behind them throughout 2012. We hope you will enjoy reading it as much as we will enjoy writing it.
There is no better way to start this series than with a remembrance of the works by French born designer Raymond Loewy (November 5, 1893 – July 14, 1986). The Shell logo. The Greyhound bus. The Coca-Cola Bottle. The S-1 locomotive. The Lucky Strike package. The Coldspot refrigerator. The Studebaker Avanti. These and many other modern design icons we still see all around us today were all created by Raymond Loewy, "the father of industrial design."
Arguably one of the most influential designers of the 20th century, Loewy has been called the "man who shaped America." He has left his mark countless times on our everyday culture from household products, to transportation to corporate identity.
Loewy was one of the first designers to understand the link between design and the economy. 'The goal of design is to sell, and to drive the point Home’, he added, 'the loveliest curve I know is the sales curve', bridging the connection between great design and consumption- the intangibles of supply and demand.
Raymond Loewy’s design genius was innate. His works and ideologies continue to be a great ambassador of the design principle and has helped shape and revolutionize the design industry today.